we’re que lo que? a social listening studio obsessed with scrolling.

we listen in places where the unfiltered, the underground, and the unexpected thrive.

  • Who We Are

    trends? So last season. we’re here to go deeper—past the fleeting fads and into the minds and moments that shape true consumer behavior. We’re a social listening studio that doesn’t just observe culture; we dissect it, diving into the real stories behind the scrolls. From sports and lifestyle to fashion and food, we’re all about crafting bold, insights-driven strategies that turn heads and make brands truly resonate.

    Breaking into new markets, from the US to Latin America, Africa and beyond, we’re rewriting social rules with every scroll, sparking conversations that count.

  • What We Do

    we’re not just listening; we’re decoding the social and digital landscape to reveal the insights that fuel every layer of your brand. Our newsroom model dives deep into the culture, uncovering data that shapes everything from creative ideas and business strategy to always-on content, brand direction, and influencer partnerships.

    With our insights, breaking into new markets like the US, EMEA, Latin America, or Africa or releasing a new product, it becomes more than a target; it’s a conversation you’re leading. We don’t just hand over strategies; we equip brands with the tools to connect, resonate, and truly make waves across the cultural spectrum—building not just campaigns, but moments that matter.

  • Work With Us

    Let’s talk culture! Whether you're looking to build out a social listening team, launching a campaign, exploring culture drops, or need us to run a newsroom that keeps your brand ahead of the game, we’re here to bring the heat.

    Interested in a consultation? Drop us a line, and let’s make magic happen.

social listening tools?

we’ve worked with them all!

we’ve worked on some cool sh**

SERVICES

scared of commitment? we get it.

Not every brand needs a full-blown agency relationship to get sh*t done. That’s why our à la carte services are built for flexibility—with all the brainpower, none of the baggage. Whether you’re testing a new idea, launching a product, or need a one-off insights drop, we plug in fast and deliver what matters.

At Que Lo Que, we bring the heat: cultural fluency, social listening, trendspotting, and strategy that actually lands. No fluff. No filler. Just smart, sharp work that moves at your pace.

Pick your service. Power up. Let’s go.