we’re que lo que? a social listening studio obsessed with scrolling.

Trends? Cute. But we go deeper. We’re not chasing fleeting fads—we’re unpacking the data, dissecting culture, and tapping into the minds and moments that actually drive consumer behavior.

As a social listening and analytics agency, we don’t just watch culture happen—we manage your data, decode the signals, and translate them into audience development, trendspotting, and strategies that stick. From sports and lifestyle to fashion and food, we craft insights that move people and make brands resonate.

Whether it’s cracking open new markets in the US, Latin America, Africa, or beyond—we’re rewriting the rules of social, one insight at a time.

We’re not just listening—we’re decoding the social and digital landscape through our 5C’s: Content, Channel, Community, Culture, and Creator.

Reporting is our backbone—monthly, quarterly, yearly, or ad hoc. We manage your data and dashboards, turning raw numbers into insights that drive real decisions.

And when you need it, our newsroom model goes deeper: uncovering cultural signals that fuel trendspotting, audience development, creative strategy, and influencer partnerships.

From breaking into new markets across the US, EMEA, Latin America, and Africa to shaping the launch of your next big product, we transform data into conversations your brand leads.

Let’s talk! Whether you need an ad hoc request turned around fast, monthly pulse checks, quarterly deep dives, or yearly wrap-ups—we’ve got you covered.

From running newsroom-style reporting that keeps your brand ahead of the conversation, to managing your tools and dashboards so insights actually make sense, we do the heavy lifting so you can focus on the big picture.

Interested in a consultation? Drop us a line, and let’s make magic happen