New Product Launch Social Strategy
What it is:
A go-to-market playbook designed to help brands introduce new products, limited-edition drops, or seasonal collections with maximum impact on social media. We ensure that your launch is backed by data-driven insights, positioning your product in a way that aligns with audience interests, trends, and competitive gaps.
This is perfect for:
Brands launching a new beauty, food, fashion, or tech product and want a clear roadmap.
Companies looking to position their product within cultural trends and industry movements.
Brands who need an engagement-first social launch plan to drive virality and conversion.
Includes:
Consumer & Market Research – Identifies your target audience, behavioral insights, and emerging trends that align with your launch.
Competitive Landscape Analysis – Evaluates how competitors have launched similar products, identifying gaps and white-space opportunities.
Social Content Roadmap – Outlines messaging pillars, content themes, and the optimal posting schedule.
Influencer & Community Activation Plan – Identifies key creators and communities that can drive organic engagement.
Hashtag & SEO Strategy – Ensures discoverability across search engines and social platforms.
Pre-Launch, Launch, and Post-Launch Timeline – A structured rollout plan for social media, PR, and influencer touchpoints.
Measurement & Success Metrics – Defines KPIs and tracking methods to gauge launch success.
Use Case:
A beauty brand launching a new skincare line wants to ensure that the right creators, platforms, and messaging are used to drive early excitement, pre-orders, and social proof.
Timeline: 4-6 weeks
New Product Launch Social Strategy
What it is:
A go-to-market playbook designed to help brands introduce new products, limited-edition drops, or seasonal collections with maximum impact on social media. We ensure that your launch is backed by data-driven insights, positioning your product in a way that aligns with audience interests, trends, and competitive gaps.
This is perfect for:
Brands launching a new beauty, food, fashion, or tech product and want a clear roadmap.
Companies looking to position their product within cultural trends and industry movements.
Brands who need an engagement-first social launch plan to drive virality and conversion.
Includes:
Consumer & Market Research – Identifies your target audience, behavioral insights, and emerging trends that align with your launch.
Competitive Landscape Analysis – Evaluates how competitors have launched similar products, identifying gaps and white-space opportunities.
Social Content Roadmap – Outlines messaging pillars, content themes, and the optimal posting schedule.
Influencer & Community Activation Plan – Identifies key creators and communities that can drive organic engagement.
Hashtag & SEO Strategy – Ensures discoverability across search engines and social platforms.
Pre-Launch, Launch, and Post-Launch Timeline – A structured rollout plan for social media, PR, and influencer touchpoints.
Measurement & Success Metrics – Defines KPIs and tracking methods to gauge launch success.
Use Case:
A beauty brand launching a new skincare line wants to ensure that the right creators, platforms, and messaging are used to drive early excitement, pre-orders, and social proof.
Timeline: 4-6 weeks