Social Media Audit
What it is:
A deep dive analysis into your brand’s existing social media presence, assessing what’s working, what’s not, and where opportunities exist to improve content, engagement, and performance.
This is perfect for brands that:
Have multiple social accounts but lack a clear direction.
Want to increase engagement and visibility but don’t know where to start.
Need a content refresh based on platform best practices and audience insights.
Includes:
Profile & Brand Presence Evaluation – Analysis of profile optimization, bio, links, and visual identity.
Content Performance Analysis – Identifies top-performing posts, audience engagement trends, and content gaps.
Audience Insights & Behavior Analysis – Who engages with your content and what content resonates most.
Competitor & Benchmarking Report – How your brand stacks up against industry leaders.
Engagement & Community Health Report – Assesses comment response times, follower sentiment, and brand reputation.
Recommendations for Content, Posting Strategy, and Optimization – Data-driven insights to improve performance.
Implementation Guide – Tactical steps to execute improvements over the next 90 days.
Use Case:
A DTC fashion brand wants to understand why its Instagram engagement has dropped and identify new content approaches to boost visibility and sales.
Timeline: 3-4 weeks
Social Media Audit
What it is:
A deep dive analysis into your brand’s existing social media presence, assessing what’s working, what’s not, and where opportunities exist to improve content, engagement, and performance.
This is perfect for brands that:
Have multiple social accounts but lack a clear direction.
Want to increase engagement and visibility but don’t know where to start.
Need a content refresh based on platform best practices and audience insights.
Includes:
Profile & Brand Presence Evaluation – Analysis of profile optimization, bio, links, and visual identity.
Content Performance Analysis – Identifies top-performing posts, audience engagement trends, and content gaps.
Audience Insights & Behavior Analysis – Who engages with your content and what content resonates most.
Competitor & Benchmarking Report – How your brand stacks up against industry leaders.
Engagement & Community Health Report – Assesses comment response times, follower sentiment, and brand reputation.
Recommendations for Content, Posting Strategy, and Optimization – Data-driven insights to improve performance.
Implementation Guide – Tactical steps to execute improvements over the next 90 days.
Use Case:
A DTC fashion brand wants to understand why its Instagram engagement has dropped and identify new content approaches to boost visibility and sales.
Timeline: 3-4 weeks